COVID-19 Response Measures by Corporates | Bridge Blog

Pandemic disruption has not spared any country. Its effects have been so rampant across lives, livelihoods, societies, and businesses. A multitude of corporates has tasted the bitterness of instability and loss. As per the prediction by the International Labor Organization (ILO), approximately 25 million jobs could be lost by the end of 2020! But, In the midst of this chaos, many corporates have implemented a range of positive COVID-19 response measures. Here, we’re checking this brighter side.

Many corporates have genuinely expressed their concern for employees as well as the community in appreciable ways. Many have revamped their dependent policies, gave allowances and special bonuses, and so on. These are indeed a ray of hope.

Authorities and organizations around the globe have started great initiatives to build back the world to a better place. The Great Reset initiative by the World Economic Forum is a prime example of this. All these, along with small yet powerful ways companies are helping employees in response to COVID-19, are paving the way for an efficient revamp of all facets of our societies and economies. Survival rather than profit-making is the goal of corporates, businesses around the globe now.

Here are a few of the COVID-19 responses and workforce resilience measures that small and big corporates follow.

Backing up the physical and mental wellbeing of colleagues during a time of deep disruption is a crucial COVID -19 response initiative.

Work from Home

Many corporates have adopted new operating models like work from home to enable people to stay protected from the virus even as they earn their livelihood from their homes. Working parents find this as a relief, though they have to multitask evermore with unending household chores, children management, etc. There is no doubt that a sustainable and thriving virtual workforce is the need of the hour.

Cheerful social times, virtually

Hosting virtual social time is a lifesaver measure adopted by many corporates. This helps their resources to feel relieved from the depressing social isolation. If your organization has a recreation club/ sports and arts committee, they can come forward and plan some joyful togetherness. Festivals are a great time to spark togetherness be it COVID or no-COVID.

Assessment of people exposure and risks

The corporate leaders are putting in efforts to understand the effect of COVID-19 on their employees and partners. Many are carrying out comprehensive risk calculations taking into account operational and geographical risks, safety impact, cybersecurity, tax, workforce, and reward impact. There is a great need to identify the most affected group and offer them made-to-measure support to combat the risks. Addressing the social stigma associated with the disease is another priority. It is imperative to ensure that the employees are complying with the local restrictions on travel and movements and are restricting from large gatherings.

Train for online collaboration

Though the employees are well-versed in collaborating online through the latest video conferencing and project management tools, it is imperative to ensure that they are productive remotely. Corporate companies are giving training to their employees on the right technological tools and their apt usage. Intensive web-based training sessions are helping people to resolve conflicts regarding their preference over collaboration and communication tools. Constant communication is the cornerstone to proceed with the operations with efficiency.

Financial support

Job security or financial security is the most imminent employee concern in this COVID-19 situation. Offering additional financial support to employees is a soothing expression of care as we fight this epidemic.

Taking actions to keep workers employed, paid, and insured is a virtue in this stressful situation. has announced its plans to spend all of its profit for the second quarter of 2020 on its response to the pandemic. A part of this will also be spent on higher wages for workers, personal protective equipment, better cleaning practices at facilities, etc. Companies such as RewardGateway have gone creative by introducing a Work From Home Bundle benefit program. The bundle includes a chair, desk, laptop stand, and a keyboard and mouse to facilitate efficient work from home.

Providing salary advances, small loans, access to the Employee Assistance Program (EAP), etc. are the popular ways many corporates have resorted to. Employee Care Cards are another way some companies are helping their employees financially. The card is a stored-value card that enables employees to make payments at most major merchants.

Corporates assisting the public response to the pandemic

  • Besides helping with workforce resilience measures, many tech giants and big corporates are proactively working towards assisting the public response to the pandemic.
  • Many corporate companies are donating personal protective equipment (PPE) or other critical supplies to their communities as their COVID-19 response measures.
  • Some are offering free access to their infrastructure, knowledge, logistics, transportation, equipment, and space for the good of the public.
  • Monetary commitments for healthcare, education, technology, and clinical research.

COVID-19 Response: The Bridge Global Experience

Here is a snapshot of how Bridge Global is reinventing through creative COVID-19 response measures. We always believe that doing something beyond our ordinary workflow and what is necessary for survival is a great virtue. The sudden eruption of the pandemic has taught us to stick together and transform victoriously to prepare for the next normal. Protecting our people, operations, and values have been the agenda of our COVID-19 response.

  • Offered a one-time COVID-19 Work From Home Allowance in the month of July. Bridgys were encouraged to buy the necessary equipment (work desk, chair, or any accessories) that support their smooth workflow at home.
  • Introduced COVID-19 Insurance to all employees. This is indeed a reassuring step as everyone is living in fear of the high-risk virus. There is also an option for group insurance if anyone is interested in adding their family members. This is besides our regular employee health insurance that is a part of your compensation package.
  • At the onset of the pandemic itself, we had assured our existing and prospective clients that we were ready to solve their technology challenges without charging any margin. We have shifted our gears to a not-for-profit business model. Our leadership is putting great efforts to transform the challenges into progressive changes.
  • We have offered free resources to one of our clients, who was experiencing a pandemic-induced business collapse. We continue to offer this till they bounce back and become stable. This has boosted their trust in us and our relationship has grown farther up.
  • We offered our clients the freedom to move from one engagement model to another. A few of our clients have moved from the dedicated team pattern to a model where the payment will be made only for the time and effort spent on development. This has proven to be a great help to these clients as they’ve been experiencing survival issues caused by customer backpedalling.
  • We are becoming true to our core existence as a Distributed Agile Team thanks to the new disruption. As we are becoming more relaxed about the physical presence of employees in the office building, we are able to think beyond borders when it comes to hiring new resources. Now we have a truly distributed team of software developers who are sitting in diverse geographical regions serving clients with a focused vision.
  • CARE, the CSR team at Bridge Global, is staying true to its values even during this crisis. We are able to extend financial support to the needed families and individuals uninterruptedly.
  • Lots of fun-filled activities used to invigorate our lives when we were coming to our office. But, we’ve never said goodbye to them just because we are working from home. Our sports and arts committee, Sanskriti, is in the forefront of arranging virtual get-togethers, online contests, and other entertaining stuff. We had a pulsating online Onam celebration and Onam contest as well.

On a Final Note

It is reassuring to see that corporates’ response to COVID -19 is encircled with creativity and compassion. Lending an empathetic support to the employees is the need of the hour. Let’s sum it all up with Charles Darwin’s famous words. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

Stay home, stay safe. We will be the ultimate winners.

Originally published at on September 24, 2020.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store